“The Voice Africa” singing competition is coming to a screen near you next week.
The award-winning talent show will premiere globally on March 26 on free-to-air channels across the continent.
Airtel Africa which is the title sponsor for the show has partnered with FAME studios Africa to air the programme on Airtel TV in all 14 Airtel Africa markets.
In Kenya, Airtel has partnered with Citizen TV to showcase
Registration for participation started last year and attracted 78,804 registrations from Kenya, Nigeria, Tanzania, Rwanda, Gabon, Seychelles, Tchad, Uganda, Madagascar, Malawi, Congo, Zambia, and the Democratic Republic of Congo.
Out of these, 12,308 talents have been selected for auditions. A total of 100, seven per country in addition to two wild cards, were chosen to proceed to the live shows in Lagos, Nigeria.
“The Voice Africa” will follow the format of the global show, “The Voice”, starting out with blind auditions, battle rounds, knockouts, and playoffs. It will conclude with live shows.
The singing contest will run for 25 weeks, airing one show per week, with the first shows running the blind auditions based solely on the contestants’ voices and not looks.
“The Voice Africa” will also feature a high-profile panel of coaches and TV hosts who will witness one of the 100 selected talents eventually crowned “The Voice Africa”.
“We are thrilled to finally bring Africa’s exceptional musical talents to the world through the continent’s version of the global award-winning show, “The Voice”,” said Anthony Shiner, Group Chief Commercial Officer of Airtel Africa.
“The Voice Africa” will display African musical talent, delivering excitement and entertainment to millions across the world, whilst showcasing amazing voices, performances, and intrigues. It is an opportunity to celebrate and contribute to Africa’s musical scene through real-life stories of resilience, persistence, struggle, and success that some of you can relate to and will undoubtedly impact your lives.”
