Social media has become an important part of our lives and helps us stay updated and connected to the world. Over 2.5 billion people use social media and the number is growing rapidly. In these times, the only way people will notice your account or your brand is that you go viral.
Creating a viral trend that people connect with and share, is not only heartwarming but also boosts your engagement and brand recognition. It also helps your brand gain popularity and reaches a wider customer base. The only way to go viral? Focus on ways to help you increase your reach and marketing ideas that help you increase engagement on your posts.
The advertisement also plays a huge role but so do a lot of factors. In this article, we will discuss some simple but effective ideas that you can adopt, to reach your goal on social media and gain popularity by going viral.
1. Focus on your Audience and their Interests
The first thing to take into consideration before proceeding to the marketing is deciding on the niche to which your brand belongs. In layman’s terms, you need to determine your target audience in order to properly create your content and implement marketing strategies.
You need to connect with your audience and appeal to their personal choices and interests. The statistic features various social media platforms offer in analyzing the audience habits can help you know about your audience and leverage that.
Various information such as the audience’s demographic, social media use, and times of activity are also provided by the social media platforms. You can develop your future content on posts that have the most engagement or likes from people in your community.
Your content should adhere to a certain level of quality to keep your viewers and audience engaged.
Focus on the creation of content before other things such as advertising. Creating quality content is a no-brainer and should be consistently followed if you want to keep your existing customers engaged and bring in new and potential customers with their help (their shares and comments help you gain engagement).
If your content resonates with your audience and is visually appealing, you have a higher chance of going viral. However, keep in mind that your content should not be stagnant and should vary in its nature and invoke emotions in your audience.
2. Set a Specific Time to Release Your Content
The various social media platforms allow the analysis of your audience’s behavior and provide information about their preferred time of visiting the platform and other such behaviors. The best possible time to release your content is just before their most visited and used time.
This ensures that they get to see your content on their Explore page when they visit the platform. Releasing way too early puts your content at risk of getting lost in the huge swarm of data and content on the platform. Releasing your content on the platform at the right time can help increase your reach which ultimately provides you with higher engagement.
3. Utilize the various social media features and engage interactivity
The various social media platforms offer a wide variety of features that can help you connect with your audience.
For example, Instagram provides options such as polls or ‘ask a question’ on their stories which can prompt your audience to provide their ideas and increase engagement.
Other than that, you can also include a call-to-action on your post where you ask your users to do something or comment down something personal (but related to your content).
This makes engagement and communication on your posts a bit more natural and lends authenticity to your content and brand.
4. Collaborate with Influencers of Your Niche
Influencers and other brands have an audience base that might match with yours (in the same niche) but a lot of their followers might not know about you. Collaborating with them helps you reach their audience base too which helps to increase your reach and contributes towards increasing engagement.
These influencers have a say in people’s choices and of course, ‘influence’ them. Thus, cross-promotion is a good idea to expand your customer base and increases your chances of going viral.
5. Create Content that Grasps User Attention Quickly
Headlines such as ‘humans have an attention shorter than a goldfish’ might seem familiar to you. Well, according to a study, the average attention span of humans is 8 seconds and your content should be interesting and engaging enough to captivate the audience within that period.
Try creating content that is easier to read and is visually appealing. Using too much text or incorporating long videos is not an effective way and can easily result in a distracted audience. Ultimately, if your content keeps the user-focused, it has better chances of being shared and helps gain engagement on Facebook.
Going viral on social media requires consistency and high-quality engaging content. Advertising plays a big role in contributing to it but it is not all. Make sure that you make proper use of social media analytics and create your content and marketing strategies revolving around it. This article outlined some tips that you should try following.