Dutch Fashion Chain Incorporates M-Pesa To online Payment Options

A Dutch fashion retailer has added Safaricom’s M-Pesa, Airtel Money and YuCash on its online payment options, reflecting the increasing acceptance of mobile phone based money transactions.
The firm, Suitsupply, is a men’s fashion chain with more than 50 stores across the world including the US, UK, China and Holland. The high end retailer based in Amsterdam says customers can now pay using mobile money in addition to credit cards. They say the integration is part of its expansion strategy that will see it set up a franchise store in Nairobi, the first in Africa, in coming months.
“We are tailoring our services to each country’s specific needs hence the introduction of M-Pesa, yuCash and Airtel Money for Kenya,” said Fokke De Jong, the chief executive and founder of Suitsupply.
Suitsupply’s introduction of M-Pesa comes a month after Vodafone Romania launched the service, marking M-Pesa’s entry into Europe.
Additional reporting Business Daily