Clubhouse is a relatively new audio-only social media platform where people can meet, talk, and share ideas. You can think of it as a platform where you can listen to live podcasts from your favorite creators and industry experts.
As Clubhouse continues to grow, marketers have been wondering whether it’s a great marketing avenue for modern businesses. The outright answer is yes! Clubhouse offers great opportunities for brands to boost brand awareness and establish a community around their business.
Marketers can host discussions, Q&A sessions, and other virtual events to reach their target audience. However, this is not something that can happen overnight. Building your brand on Clubhouse takes a lot of time and energy.
That’s why in this article, we’ll share the right tactics on how to use Clubhouse for business.
9 New Ways to Use Clubhouse for Business
Here are nine unique ways to use Clubhouse to grow your business.
1) Build Your Following
As with every other social media channel, you need to build your following on Clubhouse to optimize your marketing efforts. With a larger following, you immediately get better visibility. More people are exposed to your brand and your offerings.
This increased visibility further enhances your credibility. The more people follow you, the more you become a trusted authority in your niche. If you want to build your following, the first step is to participate actively in discussions.
Also, showcase your expertise in your industry. By consistently delivering value-driven content, you not only increase your followers on Clubhouse but also position your business as a go-to source in your niche.
2) Enhance Your Clubhouse Bio
A bio is one of the most important features of Clubhouse. It communicates certain characteristics that set you apart and give people an idea of who you are. The information you share reveals to your audience the kind of person you are.
Therefore, to attract new people to your profile and retain them, make sure your bio is clear as well as interesting and informative. This section should introduce anyone who visits your profile to your business.
Try to make a good first impression. Explain what your business is all about and the type of content your audience should expect from you. Also, present yourself as a trustworthy source of information. List your job title, educational background, and other essential accomplishments.
3) Find Your Niche Audience
You might try to persuade people to buy your products or services. But, if you don’t find the right audience and understand what they need, it will be almost impossible to build a successful business.
That’s why it’s important to find your audience. This will help you create effective marketing strategies aimed at those who are interested in your products or services. Also, knowing your niche audience helps you determine where to focus your marketing efforts for better results.
4) Strengthen Your Network
A strong network is essential in Clubhouse for business success. That said, leverage Clubhouse to create connections with people in your industry who can help you achieve your business objectives.
These could be potential collaboration partners, business investors, or people who value what you say and want to buy your product or service. Make genuine connections by joining and actively participating in clubs that are relevant to your business.
Also, align yourself with people who have similar goals. As your network expands, you will open up more opportunities to collaborate with other experts in your industry.
5) Create an Engaging Club or Room
Starting a room or club on Clubhouse offers several advantages to your business that will likely set it up for success. By hosting engaging and valuable discussions, you immediately position your business as an authority in your niche.
But for this to work out well, you need to learn how to moderate these rooms. Plan your content well so discussions stay on-topic and deliver value aligned with your business goals. Encouraging open dialogues with your audience.
Also, engage with them further by answering their questions and inviting them to contribute to discussions. So, start a room with a clear plan, align it with your business goals, and watch as your business thrives on Clubhouse.
6) Partner with Influencers
Collaborating with well-known influencers on the app has a lot of advantages. Through these partnerships, you can reach the influencer’s audience, which broadens your reach and boosts your credibility.
You can look into different options, like joint conversations and co-hosting events. That way, you’ll produce content that appeals to a larger audience. That said, find influencers who align with your business and have similar beliefs.
Use their influence to increase your engagement and visibility on Clubhouse. Working with other people on this platform can open up new opportunities for your business.
7) Participate in Various Events
The Clubhouse presents great opportunities to host scheduled events and discussions. It could be panel discussions, Q&A sessions, and industry-specific forums. Actively participating in such events maximizes your exposure and expands your reach.
So, select events that align with your business’s expertise and goals. Share insights, answer questions, and contribute meaningfully to discussions. That will establish your business as an authority in your industry and increase your relevance on the platform.
8) Be and Invite a Guest
Inviting guests to your Clubhouse sessions or being invited as a guest has several advantages. As a guest, you get the chance to showcase your expertise to a wider audience. That enhances your business profile and credibility.
On the other hand, inviting guests tends to add fresh perspectives to your sessions. This attracts more listeners to your Rooms. Such interactions establish your business as a knowledgeable authority and expand your influence within the Clubhouse community.
9) Leverage Cross-Platform Promotion
You can amplify your business impact even further by promoting your Clubhouse activities on Social media. Some of the best options include Instagram, Twitter, and LinkedIn. Sharing your content on these channels will expand your reach and help you connect with a wider audience.
However, make sure you maintain a consistent brand image. Use similar visuals and messaging across all platforms. Doing so reinforces your credibility and ensures that your target audience can easily recognize you across different channels.
Clubhouse offers many unique ways to grow your business and interact with your target audience. We hope that these tips will help you optimize your performance and gain a competitive advantage. But most importantly, don’t forget to be yourself and have fun with it! People would love to know there’s a human just like them behind your big business/brand.