Veteran musician Hubert Nakitare, famously known as Nonini, has put pen to paper on a lucrative partnership with Telecommunications giant Safaricom.
The 35-year-old joins Safaricom as a creative brand ambassador on a six-month partnership.
The deal was sealed and announced on Thursday and it will have Nonini heavily involved in Safaricom brand campaigns which will include the use of his image, voice, and content.
Speaking on the deal, Nonini said: “I appreciate this chance to work with Safaricom and also look forward to learning more about the work Safaricom Foundation does. I am very passionate about Corporate Social Responsibility, and as part of the partnership I hope to participate in as many activities as I can.”
Safaricom Acting Director Charles Kare welcomed the partnership saying Nonini, who runs the Colour Kwa Face Foundation that advocates for the rights of people living with albinism, was the ideal fit for their ‘Twaweza’ brand spirit.
“We settled on this partnership with Nonini because he is a pioneer of new-age Kenyan music popularly known as Genge, is passionate about artistes’ rights through his involvement with PRISK and other organizations that fight for artistes’ rights. His passion for helping those in need goes in line with our brand spirit of Twaweza and we look forward to working with him on various projects,” said Charles Kare.
The deal will also see Nonini educate his fellow artistes on monetizing their songs and creative endeavours by registering and joining SKIZA.
The partnership comes a little over a month after Nonini resigned as the Chairman for Performers Rights Society of Kenya (PRISK) claiming that the body no longer serves the interest of Kenyan musicians.