valentino10Kenya is beautiful no doubt about that and so are its people! So beautiful infact that, Rome-based high fashion house Valentino staged the new season’s campaign in the Amboseli National Park.
With its spring 2016 runway show inspired by Africa, Valentino designers Maria Grazia Chiuri and Pierpaolo Piccioli made their way to the park and took some breathtaking photos. The Italian label tapped Stephen McCurry, a photographer who is most famous for his ‘Afghan Girl’ National Geographic cover.
The photographer explained his reason behind his choice of background saying, “The idea of these pictures is to take the viewer on a journey. The clothes were inspired by African motifs, [so] to take the shoot to Africa and show how these things interact and, this connection of the clothes, the models, the environment, the local people; I thought it was a great endeavor.” 
Also featured in the advertisements are the Maasai people, who are seen in the background going about their business.
Concerns have however been raised over the use of white models instead of African ones.
VALENTINO SPRING 2016 CAMPAIGN
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