Chelsea fans in Kenya can now benefit from a club-branded credit card after we today (Tuesday) announced a new five-year partnership with afb, a consumer finance business based in Africa.
The initiative follows similar deals we have created for supporters in Indonesia, Vietnam and Japan, and offers our Kenyan supporters the opportunity to enter Chelsea competitions and win exciting prizes such as signed shirts and other merchandise, plus tickets to watch games at our Stamford Bridge home. The card will also allow them to access affordable financial services, including instant credit to purchase goods from a wide range of retailers.
Steve Cumming, Chelsea Football Club’s head of partnerships, said: ‘We are delighted to agree this regional partnership with afb and we are sure it will be another great way for us to connect with our growing fanbase in Kenya.
‘We strongly believe in partnerships that help to provide services to our fans around the world.’
afb, which launched in Kenya this year, is a consumer finance company that specialises in the provision of responsible credit products within Africa, having launched in Ghana in 2009.
To qualify for the card, aside from being a Chelsea fan, customers will need to have a minimum income of Kshs15,000 and be between the ages of 18 and 65. The limit on the card initially will be Kshs12,000.