East Africa’s largest supermarket chain Nakumatt, is giving new meaning to retail shopping, by introducing Nakumatt On Wheels (NOW).
The Nakumatt On Wheels ‘branch’ will be transported to any location in Kenya, atop a 12-tonne truck. Nakumatt Holdings Managing Director Atul Shah, confirmed that the first, NOW store, will be, on location on June 1st, during the forthcoming 25th Rhino Charge off road motoring event.
This is set to be the trend, with the supermarket targeting particular high traffic outdoor events.
The mini retail store is now complete after weeks of fabrication at the Nakumatt Headquarters. The NOW store will feature retail amenities including, computerised checkout tills and refrigeration units. Despite its size, the store will still have a wide range of items, among them camping gear, foodstuffs, first aid kits, beverages, kitchen items such as pots and pans, paper plates etc.
This latest move by the supermarket will surely not be welcome news among hawkers and small traders, who take advantage of such events. People will certainly buy from a trusted brand, in this case Nakumatt.