TikTok Engagement is one of the most crucial metrics that TikTokers use to gauge their growth rate, and visibility.
That’s because TikTok’s algorithm uses engagement rate to boost your content’s reach and improves the ranking of your videos on the ‘For You Page’.
As TikTok continues to grow, brands and creators need to increase TikTok engagement to stay competitive.
Quite frankly, a high engagement rate signals the TikTok algorithm that your content is worth being presented to more users. In this article, you will learn proven techniques to maximize engagement and grow on TikTok.
What is a Good Engagement Rate on TikTok and How to Calculate it?
On TikTok, engagement rate is basically a show of how actively your audience interacts with your content. This could be through likes, shares, comments, or follows.
As such, higher engagement rates is a direct indicator that your audience enjoys your content, leading to an increase in visibility and overall growth potential.
Here’s the TikTok calculator engagement formula:
TikTok Engagement Rate = [(Total Number of Likes + Comments + Shares)/Total Number of Views] * 100
Generally, a good TikTok engagement rate is between 5-10%.
How to Increase TikTok Engagement
Here are the top proven tips and tricks you can use to maximize your engagement on TikTok
1. Buy TikTok Engagements
Purchasing TikTok engagement is an effective strategy that will quickly boost your video’s visibility and interaction rate. When you buy TikTok views and likes, your content will appear more popular, which naturally attracts the attention of organic viewers.
What’s more, increased activity in your posts sends a signal to TikTok’s algorithm to even further boost your content to more users, enhancing your reach.
However, it’s essential to buy from a trustworthy and reliable provider to ensure you get real engagement, not fake or bot-driven activity that could harm your account. One such reputable website is GetAFollower.
Known for delivering 100% authentic TikTok engagement from real accounts. They provide secure payment options and even offer a money-back guarantee, making it a safe and effective way to boost your TikTok engagement.
2. Be on Trends
By now, you’ve probably already noticed that certain trends and sounds always appear at the top of the user’s for Your page. That’s because TikTok’s algorithm enhances the visibility of new trendy content over the rest to keep their audience entertained and up to date with the latest.
With that in mind, you can leverage this and improve your overall engagement rate by simply incorporating trendy sounds and challenges into your content strategy.
Head on to the Discover page to identify trends within your niche or even follow other popular influencers.
3. Use Engaging CTAs in Your Posts
CTAs, or rather Call-To-Actions, have the power to enhance your engagement rate by compelling your audience to further engage with your content.
Through CTAs, you can easily direct your audience to like, comment, share, or even follow, guiding them to take an action.
So, include CTAs in your videos using simple phrases such as ‘Leave a Comment’ to up your engagement rate. With the right CTAs in place, you can effectively boost your interactions with your audience.
And the more interactions you can generate through this, the higher your content will rank, further increasing your visibility and helping you grow your audience.
4. Utilize Right Hashtags
Hashtags are exceptional features that will allow your content to be discoverable by the right type of people.
By adding popular, trendy, and niche-specific tags to your content, you can easily broaden your reach and improve your engagement rate.
So start by using relevant hashtags that align with the theme and content of your TikTok videos. Take a minute to explore some of the popular tags used by other creatives in the Discover page and creatively add them to your content.
5. Post at Optimal Times
Another crucial technique that you can use is learning when to post your content on TikTok.
Often, the optimal times to post is when most of your audience is scrolling endlessly. That way, you can easily attract their attention, increasing their chances of interacting with your videos.
Go ahead and research when your audience is likely to be online. The best way to do that is by checking when you got the most engagement from them or simply browsing through TikTok’s analytics section.
That should give you a rough idea of when you can schedule your post to get the most engagement possible. Once you have this information, ensure you’ve scheduled your post to reflect these times.
6. Interact with Your Audience
It’s important to have a more personal interaction with each of your loyal followers. By simply responding to comments and acknowledging their contributions, you make your audience feel valued and appreciated.
That increases the likelihood of your followers interacting with your future videos.
And as a plus, any new TikTok user who sees you respond to your comments will immediately want to join your community. That further boosts your engagement and also bumps up your follower count.
So, separate some time off your day to reply to comments genuinely, and customize your responses accordingly. That will immediately have a positive effect on your engagement rate.
7. Go Live on TikTok
For those of us who’ve had our fair share of interaction with TikTok, you already know the platform has a dedicated Live section. That allows users to quickly scan through some of the Live sessions from creatives, even if you don’t follow them directly.
With that in mind, as a TikToker, you can easily broaden your reach by going live more often.
Aside from the boost in reach, TikTok Lives is an excellent space to connect with your audience on a more personal level by answering questions, hosting Q&As, and giving them a sneak peek at your upcoming projects.
8. Leverage TikTok Analytics
Finally, take some time to properly observe your TikTok Analytics section.
This built-in analytics feature lets you track your post’s performance and measure engagement levels. With that, you can make quick adjustments to your marketing strategy to further improve your interaction with your audience.
That said, go ahead and review your likes, comments and watch time to identify the type of content that resonates with your audience.
While you are at it, check for any drops in these metrics and figure out why that’s happening. In most cases, it could be because the video might need a bit of adjustment that can be made with a few changes to bring the numbers up.
Conclusion
There you have it! Boosting your engagement on TikTok is, of course, a long journey that requires creativity, adaptability, and persistence. To get the level of engagement you desire, you’ll have to experiment with different strategies.
Luckily, these proven tips will help you get to your TikTok engagement rate goals faster. So take them into action and witness a significant improvement in your TikTok interactions as well as your engagement.
