How to Develop Your Bespoke Marketing Strategy

December 8, 2021

Every company is different, searching for different customers in different ways. Some require gentle marketing campaigns that find a specific target demographic, while others tend to head to the mass market with billboards and online adverts. In this article, we’ll explain how your firm can develop a bespoke marketing strategy to suit your specific objectives and your niche. This will help you convert more consumers to customers, raining the return on investment that you enjoy from your marketing spend. 

Understand the Market

First up, you’re going to need to develop an understanding of the market you’re in. You’ll feel that you know this instinctively, but there are elements of your firm and its position in the market that’ll determine what type of strategy you should be working on. For instance:

* Try to understand how people currently find your website – via Google, social media, or word of mouth
* Think about the types of consumers you trade with the most and why they are drawn to your firm
* Look at the marketing of your competitors to work out whether you should be doing something different to differentiate yourself from your rivals

All of these calculations will play a big part in your eventual decisions around the marketing strategy that you’ll tailor to your business. 

Partner Up

Next, it’s time to consider who you’ll work alongside to build up your marketing strategy. Most medium-sized businesses cannot afford a marketing department – it’s simply too many people on too many wages to support. But they can afford to outsource their marketing to a third party – someone that’s experienced in the niche that you’re promoting. For instance, SEO and link-building specialists Click Intelligence can help you build your marketing strategy whether you’re selling vapes or crepes. Some agencies have different specialisms and might be preferable for you to contact. Once you’re partnered up, you can talk about the objectives you’d like to set for your marketing campaign and the ROI you think you’d like to see on your marketing spend and marketing activities. 


If you’re looking more into the long term, there’s plenty to learn from your first marketing campaign that you can action later – months or years in the future. For instance, if you discover that a certain branding and style works particularly well with one subset of consumers, you’ll be able to build that style into future adverts targeted at those demographics. 

Over time, you’ll find that you’re always tweaking to get the most out of your marketing campaign. This tweaking will be in response to the data you’re getting to show hits, traffic, sales, and conversion rates. It’s something that will help you naturally market wisely within your niche, which means that you’ll be able to capture a larger market share in the future. If you need help delving into your marketing data, just ask your marketing partners to condense and present it to you, which you can activate later down the line. 

There you have it: the key ways in which you can market your company in a bespoke manner in the coming months and years. 

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