I’ve always felt this sadness for Bluemoon vodka. It was a really well thought-out name, but the content is nothing to write about. Among the low to mid priced Vodkas, it is down the pyramid.
That notwithstanding, it is a good seller especially among campus students.
Last week I was somewhat surprised that there was a planned Bluemoon Festival; a concert at Impala Grounds on Saturday night. Nigerian singer Yemi Alade was to headline, with P-Unit and Kansoul also performing.
The organizers did adequate marketing on all media, and everything was set to go well. However, reports have it that it flopped. People just refused to attend despite the fact that it was end month.
Is it because Yemi Alade is no longer as big as she was during ‘Johnny’s’ peak?
Was it the venue?
Was it the ticket price?
Was it the timing?
Well, organizers will be looking for answers, but perhaps the explanation is simple; people do not love Bluemoon enough to want to be associated with it.
Check out some of these tweets.
there are people who actually hired that "model" with a kitambi at the Bluemoon Fest,eh
— Hames (@jeymez) May 3, 2015
"@eugineprince: What happened to Bluemoon Fest? Ama that mamii swallowed the two guys who attended?"”" pic.twitter.com/jmnRLJVha6
— ARMU™ thatNIGGA ©® (@armuisME) May 3, 2015
that girl in bluemoon fest with a sponsor tummy has a larger crowd in it than the actual crowd attending the bluemoon fest
— Verified (@njiiru) May 3, 2015
Do not charge too much to an event of a kawaida drink . "@QueenGathoni: What lessons are we picking from the Blue moon fest?"
— Shaka Zulu Pickney (@Tichaade) May 3, 2015
Sausage fest "@SirAlexas: "@Tichaade: LOL @SirAlexas hebu twitpic pic ya crowd yenye ilikuwa bluemoon fest ." pic.twitter.com/DpDECHFp3R"
— Shaka Zulu Pickney (@Tichaade) May 3, 2015
Lol @scoucese: That bluemoon fest had like 4 chics, olympia yemi alade and those two other ones #SausageFest
— GARGOYLE!!! (@doreenwaira) May 3, 2015
Sossion, ni raiya ngapi zilipanda bus Kencom kuishia kwa hiyo hyped Bluemoon fest? pic.twitter.com/zD8NTMXe7x
— Telecom Eng. Oliver™ (@SpazZle_) May 3, 2015
Bluemoon fest ili KO before ianze?
— Coffee Beans (@itsBryo) May 3, 2015
But bluemoon fest was very well set/planned/executed. Just that people failed to show up
— plushcat (@lindarono) May 3, 2015
So Blue Moon fest was a sponsor event pic.twitter.com/BXk29vCOfW
— Kirima Nturibi (@mountainous) May 3, 2015
Unapanga event alafu you call it bluemoon fest and you expect people to take it serious.
— Daniel Kobimbo (@kob46) May 3, 2015
https://twitter.com/doclewisville/status/594791978753204224
That blue moon fest was Dry like my DM
— PolycarpBoss on IG (@PoLycarpFM) May 3, 2015
Haha RT @KingkennyN: Bluemoon fest? See ya'll at the Legend fest in 3 years then.
— Hood Pope (@Albmil254) May 3, 2015
Hahaa ufala RT @njiiru: aerial view of the crowd at bluemoon fest pic.twitter.com/CTQOPpxlRC
— Chícödzá (@lilsokoro) May 3, 2015
Blue moon Fest LOL…..NOW they'll say bad publicity is good publicity.
— Patel (@raszk) May 3, 2015
Ati blue moon fest ilikua kama family dinner?
— DARK PASSENGER (@g_kanyi) May 3, 2015
yemi alade bluemoon fest alikuwa anaperfomia msee mmoja mmoja hapo mbele ka father akipea congregation sacrament
— Verified (@njiiru) May 3, 2015
Yemi Alade hata hakuhitaji microphone ndio aPerform bluemoon fest
— Ben (@benstake) May 3, 2015
crowd ilikuwa bluemoon fest ilikunywa mzinga moja nusu ya bluemoon ikableki
— Verified (@njiiru) May 3, 2015
Ukiskia ati dem alifanya uchape tizi upate abs ako na msee ako na Kitambi Bluemoon fest na uko na Jamie kwa hao pic.twitter.com/lVwVQ81691
— Dextrous. (@mainneli_) May 2, 2015
Umesahau wasee wa sound "@Kevoh__: Ati io Bluemoon Fest iko na Wasee 47 ukitoa Ma Bouncer na Ma Waiter … Hehe""
— ARMU™ thatNIGGA ©® (@armuisME) May 2, 2015
Mnakunywa Heineken bluemoon fest. It wasn't about the Vodka? Enyewe bluemoon wako down
— Ndoshizo (@RomainVajo) May 2, 2015