Kenya’s largest milk processor, Brookside Dairies has concluded the acquisition of Bukezi Milk Company, Business Daily is reporting.
Bukezi are the owners of the popular Molo Milk brand.
Molo milk has been quite popular mostly because of it’s competitive pricing. This was also helped by its series of adverts, where they used some renowned comedians.
The company handles over 250,000 litres of milk per day, dealing in fresh milk, yogurt and uht milk. It’s market share is believed to be somewhere in the region of 10%.
Bukezi Dairy was founded in 2008 and has two milk processing plants; one in Kilifi — which produces Kilifi Gold Milk, and another in Mau Summit where it makes Molo Milk.
According to a consumer insight survey done in 2012, Molo Milk is the most preferred milk brand in Kenya. Brookside only came fourth, behind Tuzo at number two and Ilara at number three.
However, that does not matter anymore, because all the top four brands are now under the Brookside fold.
To add on Tuzo and Ilara, Brookside also recently acquired Delamere Dairies.
The latest acquisition leaves Brookside with a market share of about 55%. KCC comes second at 21%, with Fresha coming third at 17%.
At number four is Daima, with 6% of the processed milk market.
Brookside is owned by the Kenyatta family. President Uhuru’s brother Muhoho Kenyatta is its chairman.
Additional reporting by Business Daily
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