Tusker Project Fame Launches New Website With Better User Engagement

September 16, 2013

Tusker Project Fame on Friday Launched a new online platform to bring the audience closer to the show.

The new website (Tusker.mobi), will bring in more excitement and engagement throughout this sixth season. Logged in fans will among other things be able to vote for their favourite contestants and bring back evicted contestants – a new feature.

Opening the site on mobile or desktop, provides several options; Be The Judge, News and Downloads, Online Voting and Top Star Maker

BE The Judge is a section that opened on 13th September and closes on 17th September. 5 audition videos are provided and one of the singers will be the 25th contestant coming to Nairobi. The person with the most votes carries the day.

Speaking during the launch of the website, Group Digital Brand Manager, EABL, Athman Matano, said the new feature gives power to the fans. “Be The Judge will allow users to determine the fate of Tusker Project Fame 6 contestants. Fans will have the power to decide who gets the final place in the Top 25 from a list provided by judges. Fans will need to register as users and then vote on whom they think deserves the final spot in the Top 25.” he said.

Currently, Atutique from Tanzania is leading. This is your chance to decide who you want on your TV screen every weekend.

News and Downloads section will give registered users access to media downloads and first hand Tusker Project Fame 6 news and interviews. Fans should look out for wallpapers of their favourite singer here.

Athman Matano – EABL Digital Brand Manager

TOP STAR MAKER is where you should all be. After signing up, you will get points for any interaction inside the Tusker website. 
These include reading articles, voting, commenting, sharing and even downloading media. Each interaction is one point.
Those with the most points will receive prizes which include a ticket to watch the final show in Nairobi. So you better stock your internet bundles.

Due to popular demand, online voting is here to compliment the sms voting we’ve been using… but I think in 2013 it should be the other way round.
Each person will only vote once per time, and unlike the text message, it’s free. 
Mr. Matano explained that though it’s difficult to prevent multiple online voting by the same user, there are ways to detect cheating. He further revealed that votes will be audited before inclusion in the final tally.

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