Kenya’s Olympic gold medalist David Rudisha has been ranked ahead of some of the most recognized names in sports, as number 41 most marketable athlete in the world.
Sportspro, the company behind the ranking, takes the following into account when compiling the list: Value for money, age, home market, charisma, willingness to be marketed and crossover appeal.
Brazilian Neymar has been ranked number one, ahead of Lionel Messi who comes second.
Here’s the complete ranking.
|1 Neymar – football, Brazil
2 Lionel Messi, football, Argentina
3 Rory McIlroy, golf, UK
4 Robert Griffin III, American football, USA
5 Usain Bolt, athletics, Jamaica
6 Novak Djokovic, tennis, Serbia
7 Lewis Hamilton, Formula One, UK
8 Cristiano Ronaldo, football, Portugal
12 Sebastian Vettel, Formula One, Germany
26 Lindsey Vonn, skiing, USA
27 Alex Morgan, football, USA
37 James Harden, basketball, USA