‘Salem’, The New Telenovela Set To Replace ‘Selina’

March 29, 2022

Curtains may be closing on the popular telenovela ‘Selina’ but a new show has already been lined up to keep viewers glued to their screens.

Titled ‘Salem’, the new telenovela is the brainchild of seasoned filmmaker Njoki Muhoho, the former director at MultiChoice Talent Factory Academy for East Africa.

“When I left MultiChoice Talent Factory EA as their Founding Academy Director, many of you asked me if I was headed back to Management Consultancy profession on full time basis. Well, this is what I have been up to,” Muhoho said while unveiling the first poster for ‘Salem’.

Starring Mumbi Maina, Foi Wambui, Melvin Alusa, Brian Kabugi amongst other critically acclaimed casts, Salem is a riveting, thrilling and spectacular story about inequality- rich versus the poor, and about how fine the line between the two can be.

It’s the story of relatable characters – people we know, or people we may be – and the situations they must fight their way out of, be they of their own doing or beyond their control. Ruth Apondi of the classic Kenyan Drama Tausi also makes a powerful TV comeback on Salem.

Salem is a story about two families inhabiting separate but intersecting worlds: the Mufasa family in the high class, upmarket neighborhood of Karen and the humble Karani family in the high-density and chaotic Salem.

The former lives a glossy life with cracks hidden beneath it, while the latter is a tight-knit and loving family- until everyone’s lives are turned upside down by a devastating event.

‘Salem’ premieres on Maisha Magic Plus at 8.30 pm on April 11, 2022, just two days after the ‘Selina’ series finale.

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