Grace Msalame has named the first collection of her new clothing line after her twin daughters, Zawadi and Raha.
Dubbed ‘ZaRa Collection’, the capsule pays “homage to the gift they(Zawadi and Raha) will forever be to my life and an example to them that we can make our own,” said Msalame.
The Unscripted show host said ‘ZaRa Collection’ consists of seven looks. “They all have a crossover theme from the bodysuit to the jumpsuit both front & back. Looks for the working woman who also likes to have a bit of fun?,” she said.
Adding: “Depending on where you work, you can find something for the office and also something for a dinner or cocktail after- hence the structured looks & cuts with a few flowy weekend dresses.”
The Vivo Activewear brand ambassador launched her new clothing line in partnership with the firm on International Women’s Day.
Dubbed ‘Sowairina By Vivo’, the line has been months in the making following a five-year partnership between Msalame and Vivo.
“This labour of love is finally here??After a 5-year Partnership Sowairina By Vivo has been birthed & this week our first Collection together will be available in stores.
“My small way of celebrating Women this month??? From a long line of Fashion enthusiasts- My grandma was a seamstress, my Auntie to date is a designer, my father had an eye for fashion & my sister loves to create herself & I absolutely love to play dress up & experiment! So this is a journey I’m very excited about?& I truly hope you find something you like,” announced Msalame.
Check out the ‘ZaRa Collection’ in the clip below.
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Here is the first of a series of Collections to come…This is the ZaRa Collection! Named after my twin daughters- Zawadi & Raha as a homage to the gift they will forever be to my life & an example to them that we can make our own! For Us & By Us! #BuyKenyaJengaKenya a term my Father famously used growing up which I hope to pass on to them?? Create, build & support your own??that’s the only way we can grow ?? This is a capsule collection of 7 looks(my fave number!)They all have a crossover theme from the bodysuit to the jumpsuit both front & back. Looks for the working woman who also likes to have a bit of fun? Depending on where you work, you can find something for the office and also something for a dinner or cocktail after- hence the structured looks & cuts with a few flowy weekend dresses. Special thanks to @vivo_woman & @wandiagichuru for making my dream come true & showing the world the power in Women coming together & supporting each other. The design team;- Red, Steve, Flo & Wandia thank you soooo much for your guidance, patience, tips & just having me under your wing is one invaluable experience?? Marketing team led by @eddymaritym Asante Sana Mami??doing all this in-house is no easy feat! but look at you??????So privileged to work with such an amazing team! Shelmith, Mwende, Wamuhu & everyone I’ve left out?Asante Sana?? @sombo_kipsmthn & Joshua on the photography&videography & all the art work Asanteni Sana Sana??I’m literally blown away by your work&so excited to have the A-Team on this?? My absolutely stunning models??? @misskay.iradukunda @sharonneotieno & my darling sister @tashanyonyi was a pleasure shooting this with you lovely ladies???Asanteni Sana???? To styling & makeup @ianthesketch & @mdeizimakeup ????Thank you for the great work?? I appreciate you all & couldn’t be more grateful?? Wandia all the thank You’s would not be sufficient??I thank God for you & hope in any small way I’m of service to you as you have been to me in the Grandest of ways?? And now to you seeing these pieces for the first time?please share your feedback??I’m keen to get better & keep at this! Enjoy?& let’s shop from Fri!