Safaricom Renews Blaze Be Your Own Boss for a Second Season After Successful Debut

June 29, 2017

Telecommunication Company Safaricom on Wednesday announced the second season of its youth network BLAZE Be Your Own Boss (BYOB) following a successful debut.

The youth empowerment boon will kick off with the first regional summit scheduled for this weekend in Meru County.

The second season aims to inspire Kenyan youth through inspiration and guidance by some of Kenya’s most successful young entrepreneurs.

Last season, 43% of Kenyan youth joined the BLAZE platform and 44,000 young people under the age of 26 attended the countrywide summits.

“We are glad that the first edition of BLAZE BYOB was a success. We now want to build on the learnings we picked to improve the second edition. Key among the changes, we will be introducing three new areas that will help participants in building successful businesses and appreciating the need to give back to the society,” said Sylvia Mulinge, Director -Consumer Business, Safaricom.

This year’s theme will be Greatness Requires Internal Toughness (G.R.I.T).

It will focus on three key areas; to mentor and train youth by giving them the tools required to be successful at BYOB Creation Camps, to inspire youth to follow their passions and introduce them to relatable mentors who can talk about their personal journeys and how they found G.R.I.T to be successful at BLAZE BYOB Summits and lastly, BYOB will introduce BLAZE CSR Fridays, a session aimed at teaching the youth to give back to the society.

Some of the mentors expected at the Meru summit ainclude Jibril Blessing-producer and videographer, Njugush- Comedian and actor, Abel Mutua- content developer, Juliani- musician, Wycliffe Waweru- entrepreneur and bicycle manufacturer and Caleb Karuga, an Agribusiness entrepreneur.

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