Rank | Brand | Brand Value ($bil) | 1-Yr Value Change (%) | Brand Revenue ($bil) | Company Advertising ($mil) | Industry |
---|---|---|---|---|---|---|
1 | Apple |
104.3 | 20 | 156.5 | 1,100 | Technology |
2 | Microsoft |
56.7 | 4 | 77.8 | 2,600 | Technology |
3 | Coca-Cola |
54.9 | 9 | 23.5 | 3,342 | Beverages |
4 | IBM |
50.7 | 5 | 104.5 | 1,339 | Technology |
5 | 47.3 | 26 | 43.5 | 772 | Technology | |
6 | McDonald’s |
39.4 | 5 | 88.3 | 788 | Restaurants |
7 | General Electric |
34.2 | 2 | 132.1 | – | Diversified |
8 | Intel |
30.9 | -4 | 53.3 | 2,000 | Technology |
9 | Samsung |
29.5 | 53 | 181.0 | 4,398 | Technology |
10 | Louis Vuitton |
28.4 | 16 | 9.4 | 4,211 | Luxury |
11 | BMW |
27.9 | 6 | 77.6 | – | Automotive |
12 | Cisco |
27.0 | 3 | 48.6 | 218 | Technology |
13 | Oracle |
26.9 | 4 | 37.2 | 85 | Technology |
14 | Toyota |
25.6 | 17 | 186.6 | 3,970 | Automotive |
15 | AT&T |
24.2 | 0 | 126.4 | 2,910 | Telecom |
16 | Mercedes-Benz |
23.5 | 8 | 90.9 | – | Automotive |
17 | Disney |
23.1 | 21 | 22.0 | 2,500 | Leisure |
18 | Wal-Mart |
21.7 | 7 | 299.5 | 2,300 | Retail |
19 | Budweiser |
21.1 | 14 | 9.9 | – | Alcohol |
20 | Honda |
21.1 | 1 | 115.2 | 3,048 | Automotive |
21 | SAP |
19.6 | 28 | 20.3 | – | Technology |
22 | Verizon |
19.3 | 0 | 115.8 | 2,381 | Telecom |
23 | Gillette |
18.3 | 9 | 8.0 | 9,300 | Consumer Packaged Goods |
24 | NIKE |
18.2 | 14 | 23.7 | 2,745 | Apparel |
25 | Pepsi |
18.1 | 13 | 13.3 | 2,200 | Beverages |
26 | American Express |
18.0 | 5 | 33.8 | 2,890 | Financial Services |
27 | Nescafe |
17.7 | 2 | 10.7 | – | Beverages |
28 | L’Oréal |
16.9 | 16 | 10.6 | 8,707 | Consumer Packaged Goods |
29 | Marlboro |
16.6 | 9 | 23.6 | 483 | Tobacco |
30 | H&M |
16.1 | 12 | 18.3 | – | Retail |
31 | Hewlett-Packard |
15.3 | -16 | 119.9 | 1,000 | Technology |
32 | HSBC |
15.2 | 0 | 104.9 | – | Financial Services |
33 | Amazon.Com |
14.7 | 44 | 60.6 | 2,000 | Technology |
34 | Visa |
14.2 | 12 | 10.4 | – | Financial Services |
35 | Siemens |
13.7 | 1 | 100.6 | – | Diversified |
36 | 13.7 | 4 | 5.1 | 67 | Technology | |
37 | ESPN |
12.9 | 12 | 10.4 | 2,500 | Media |
38 | Gucci |
12.1 | 1 | 4.7 | – | Luxury |
39 | Nestle |
11.8 | 18 | 11.3 | – | Consumer Packaged Goods |
40 | Frito-Lay |
11.6 | 6 | 11.1 | 2,200 | Consumer Packaged Goods |
41 | IKEA |
11.5 | 5 | 35.5 | – | Retail |
42 | Danone |
11.1 | 13 | 13.3 | – | Consumer Packaged Goods |
43 | Audi |
10.9 | 1 | 55.2 | – | Automotive |
44 | Ford |
10.6 | 34 | 130.0 | 4,000 | Automotive |
45 | Coach |
10.5 | 1 | 5.1 | 103 | Luxury |
46 | Fox |
10.2 | 20 | 11.7 | 2,200 | Media |
47 | UPS |
10.2 | 13 | 54.1 | – | Transportation |
48 | Home Depot |
10.1 | 12 | 74.8 | 831 | Retail |
49 | Accenture |
9.7 | 10 | 30.4 | – | Business Services |
50 | Thomson Reuters |
9.6 | -10 | 7.2 | – | Media |
51 | Pampers |
9.6 | 12 | 10.4 | 9,300 | Consumer Packaged Goods |
52 | Zara |
9.4 | 11 | 13.5 | – | Retail |
53 | Hermès |
9.3 | 20 | 4.5 | 234 | Luxury |
54 | J.P. Morgan |
9.1 | -30 | 43.1 | – | Financial Services |
55 | Kraft |
9.1 | -10 | 7.1 | 640 | Consumer Packaged Goods |
56 | Wells Fargo |
9.0 | -14 | 91.2 | 578 | Financial Services |
57 | Canon |
8.7 | -11 | 41.8 | 998 | Technology |
58 | Kellogg’s |
8.7 | -6 | 7.1 | 1,120 | Consumer Packaged Goods |
59 | Ebay |
8.5 | 14 | 6.3 | 1,100 | Technology |
60 | Caterpillar |
8.5 | 21 | 65.9 | – | Heavy Equipment |
61 | Adidas |
8.4 | 23 | 14.5 | – | Apparel |
62 | Volkswagen |
8.1 | 16 | 145.7 | – | Automotive |
63 | Nintendo |
8.0 | -39 | 7.6 | – | Technology |
64 | Colgate |
7.9 | 7 | 3.9 | 1,792 | Consumer Packaged Goods |
65 | Bank of America |
7.7 | -9 | 83.3 | 1,873 | Financial Services |
66 | Shell |
7.6 | 5 | 467.2 | – | Oil & Gas |
67 | Mastercard |
7.4 | 8 | 7.4 | 775 | Financial Services |
68 | Rolex |
7.4 | 14 | 4.5 | – | Luxury |
69 | Red Bull |
7.2 | 16 | 6.3 | – | Beverages |
70 | Prada |
7.1 | 23 | 3.4 | 193 | Luxury |
71 | Philips |
7.1 | 14 | 31.9 | 1,144 | Diversified |
72 | Nokia |
7.0 | -55 | 38.8 | – | Technology |
73 | Lexus |
7.0 | 1 | 18.7 | 3,970 | Automotive |
74 | Chanel |
7.0 | 13 | 4.4 | – | Luxury |
75 | Heineken |
7.0 | 7 | 6.0 | – | Alcohol |
76 | Starbucks |
6.9 | 9 | 13.0 | – | Restaurants |
77 | Allianz |
6.9 | 5 | 130.8 | – | Financial Services |
78 | Nissan |
6.9 | 17 | 108.5 | 2,749 | Automotive |
79 | Goldman Sachs |
6.8 | -15 | 41.7 | – | Financial Services |
80 | Sony |
6.6 | -20 | 69.5 | 4,260 | Technology |
81 | Hyundai |
6.5 | 21 | 49.7 | 1,947 | Automotive |
82 | Exxon Mobil |
6.4 | 18 | 420.7 | – | Oil & Gas |
83 | John Deere |
6.4 | 14 | 36.2 | 177 | Heavy Equipment |
84 | Dell |
6.4 | -23 | 56.9 | 833 | Technology |
85 | Boeing |
6.4 | 12 | 81.7 | – | Aerospace |
86 | Ralph Lauren |
6.4 | 28 | 6.4 | 217 | Apparel |
87 | Chase |
6.3 | -9 | 56.8 | – | Financial Services |
88 | Lancome |
6.2 | 13 | 4.0 | 8,707 | Consumer Packaged Goods |
89 | Santander |
6.0 | -2 | 57.3 | 855 | Financial Services |
90 | Ericsson |
5.9 | -35 | 34.6 | – | Technology |
91 | FedEx |
5.8 | 10 | 44.3 | 424 | Transportation |
92 | Subway |
5.7 | 17 | 18.1 | – | Restaurants |
93 | ING |
5.7 | 8 | 118.7 | 722 | Financial Services |
94 | Credit Suisse |
5.7 | -9 | 42.0 | – | Financial Services |
95 | Porsche |
5.7 | 16 | 17.8 | – | Automotive |
96 | Heinz |
5.6 | 2 | 4.4 | 314 | Consumer Packaged Goods |
97 | AXA |
5.6 | 10 | 149.3 | – | Financial Services |
98 | MTV |
5.6 | -7 | 3.1 | 1,205 | Media |
99 | Burberry |
5.5 | 13 | 3.0 | – | Luxury |
100 | Estee Lauder |
5.4 | 15 | 4.4 | 2,798 | Consumer Packaged Goods |
– Courtesy of Forbes