| Rank | Brand | Brand Value ($bil) | 1-Yr Value Change (%) | Brand Revenue ($bil) | Company Advertising ($mil) | Industry |
|---|---|---|---|---|---|---|
| 1 | 
Apple |
104.3 | 20 | 156.5 | 1,100 | Technology |
| 2 | 
Microsoft |
56.7 | 4 | 77.8 | 2,600 | Technology |
| 3 | 
Coca-Cola |
54.9 | 9 | 23.5 | 3,342 | Beverages |
| 4 | 
IBM |
50.7 | 5 | 104.5 | 1,339 | Technology |
| 5 | 
|
47.3 | 26 | 43.5 | 772 | Technology |
| 6 | 
McDonald’s |
39.4 | 5 | 88.3 | 788 | Restaurants |
| 7 | 
General Electric |
34.2 | 2 | 132.1 | – | Diversified |
| 8 | 
Intel |
30.9 | -4 | 53.3 | 2,000 | Technology |
| 9 | 
Samsung |
29.5 | 53 | 181.0 | 4,398 | Technology |
| 10 | 
Louis Vuitton |
28.4 | 16 | 9.4 | 4,211 | Luxury |
| 11 | 
BMW |
27.9 | 6 | 77.6 | – | Automotive |
| 12 | 
Cisco |
27.0 | 3 | 48.6 | 218 | Technology |
| 13 | 
Oracle |
26.9 | 4 | 37.2 | 85 | Technology |
| 14 | 
Toyota |
25.6 | 17 | 186.6 | 3,970 | Automotive |
| 15 | 
AT&T |
24.2 | 0 | 126.4 | 2,910 | Telecom |
| 16 | 
Mercedes-Benz |
23.5 | 8 | 90.9 | – | Automotive |
| 17 | 
Disney |
23.1 | 21 | 22.0 | 2,500 | Leisure |
| 18 | 
Wal-Mart |
21.7 | 7 | 299.5 | 2,300 | Retail |
| 19 | 
Budweiser |
21.1 | 14 | 9.9 | – | Alcohol |
| 20 | 
Honda |
21.1 | 1 | 115.2 | 3,048 | Automotive |
| 21 | 
SAP |
19.6 | 28 | 20.3 | – | Technology |
| 22 | 
Verizon |
19.3 | 0 | 115.8 | 2,381 | Telecom |
| 23 | 
Gillette |
18.3 | 9 | 8.0 | 9,300 | Consumer Packaged Goods |
| 24 | 
NIKE |
18.2 | 14 | 23.7 | 2,745 | Apparel |
| 25 | 
Pepsi |
18.1 | 13 | 13.3 | 2,200 | Beverages |
| 26 | 
American Express |
18.0 | 5 | 33.8 | 2,890 | Financial Services |
| 27 | 
Nescafe |
17.7 | 2 | 10.7 | – | Beverages |
| 28 | 
L’Oréal |
16.9 | 16 | 10.6 | 8,707 | Consumer Packaged Goods |
| 29 | 
Marlboro |
16.6 | 9 | 23.6 | 483 | Tobacco |
| 30 | 
H&M |
16.1 | 12 | 18.3 | – | Retail |
| 31 | 
Hewlett-Packard |
15.3 | -16 | 119.9 | 1,000 | Technology |
| 32 | 
HSBC |
15.2 | 0 | 104.9 | – | Financial Services |
| 33 | 
Amazon.Com |
14.7 | 44 | 60.6 | 2,000 | Technology |
| 34 | 
Visa |
14.2 | 12 | 10.4 | – | Financial Services |
| 35 | 
Siemens |
13.7 | 1 | 100.6 | – | Diversified |
| 36 | 
|
13.7 | 4 | 5.1 | 67 | Technology |
| 37 | 
ESPN |
12.9 | 12 | 10.4 | 2,500 | Media |
| 38 | 
Gucci |
12.1 | 1 | 4.7 | – | Luxury |
| 39 | 
Nestle |
11.8 | 18 | 11.3 | – | Consumer Packaged Goods |
| 40 | 
Frito-Lay |
11.6 | 6 | 11.1 | 2,200 | Consumer Packaged Goods |
| 41 | 
IKEA |
11.5 | 5 | 35.5 | – | Retail |
| 42 | 
Danone |
11.1 | 13 | 13.3 | – | Consumer Packaged Goods |
| 43 | 
Audi |
10.9 | 1 | 55.2 | – | Automotive |
| 44 | 
Ford |
10.6 | 34 | 130.0 | 4,000 | Automotive |
| 45 | 
Coach |
10.5 | 1 | 5.1 | 103 | Luxury |
| 46 | 
Fox |
10.2 | 20 | 11.7 | 2,200 | Media |
| 47 | 
UPS |
10.2 | 13 | 54.1 | – | Transportation |
| 48 | 
Home Depot |
10.1 | 12 | 74.8 | 831 | Retail |
| 49 | 
Accenture |
9.7 | 10 | 30.4 | – | Business Services |
| 50 | 
Thomson Reuters |
9.6 | -10 | 7.2 | – | Media |
| 51 | 
Pampers |
9.6 | 12 | 10.4 | 9,300 | Consumer Packaged Goods |
| 52 | 
Zara |
9.4 | 11 | 13.5 | – | Retail |
| 53 | 
Hermès |
9.3 | 20 | 4.5 | 234 | Luxury |
| 54 | 
J.P. Morgan |
9.1 | -30 | 43.1 | – | Financial Services |
| 55 | 
Kraft |
9.1 | -10 | 7.1 | 640 | Consumer Packaged Goods |
| 56 | 
Wells Fargo |
9.0 | -14 | 91.2 | 578 | Financial Services |
| 57 | 
Canon |
8.7 | -11 | 41.8 | 998 | Technology |
| 58 | 
Kellogg’s |
8.7 | -6 | 7.1 | 1,120 | Consumer Packaged Goods |
| 59 | 
Ebay |
8.5 | 14 | 6.3 | 1,100 | Technology |
| 60 | 
Caterpillar |
8.5 | 21 | 65.9 | – | Heavy Equipment |
| 61 | 
Adidas |
8.4 | 23 | 14.5 | – | Apparel |
| 62 | 
Volkswagen |
8.1 | 16 | 145.7 | – | Automotive |
| 63 | 
Nintendo |
8.0 | -39 | 7.6 | – | Technology |
| 64 | 
Colgate |
7.9 | 7 | 3.9 | 1,792 | Consumer Packaged Goods |
| 65 | 
Bank of America |
7.7 | -9 | 83.3 | 1,873 | Financial Services |
| 66 | 
Shell |
7.6 | 5 | 467.2 | – | Oil & Gas |
| 67 | 
Mastercard |
7.4 | 8 | 7.4 | 775 | Financial Services |
| 68 | 
Rolex |
7.4 | 14 | 4.5 | – | Luxury |
| 69 | 
Red Bull |
7.2 | 16 | 6.3 | – | Beverages |
| 70 | 
Prada |
7.1 | 23 | 3.4 | 193 | Luxury |
| 71 | 
Philips |
7.1 | 14 | 31.9 | 1,144 | Diversified |
| 72 | 
Nokia |
7.0 | -55 | 38.8 | – | Technology |
| 73 | 
Lexus |
7.0 | 1 | 18.7 | 3,970 | Automotive |
| 74 | 
Chanel |
7.0 | 13 | 4.4 | – | Luxury |
| 75 | 
Heineken |
7.0 | 7 | 6.0 | – | Alcohol |
| 76 | 
Starbucks |
6.9 | 9 | 13.0 | – | Restaurants |
| 77 | 
Allianz |
6.9 | 5 | 130.8 | – | Financial Services |
| 78 | 
Nissan |
6.9 | 17 | 108.5 | 2,749 | Automotive |
| 79 | 
Goldman Sachs |
6.8 | -15 | 41.7 | – | Financial Services |
| 80 | 
Sony |
6.6 | -20 | 69.5 | 4,260 | Technology |
| 81 | 
Hyundai |
6.5 | 21 | 49.7 | 1,947 | Automotive |
| 82 | 
Exxon Mobil |
6.4 | 18 | 420.7 | – | Oil & Gas |
| 83 | 
John Deere |
6.4 | 14 | 36.2 | 177 | Heavy Equipment |
| 84 | 
Dell |
6.4 | -23 | 56.9 | 833 | Technology |
| 85 | 
Boeing |
6.4 | 12 | 81.7 | – | Aerospace |
| 86 | 
Ralph Lauren |
6.4 | 28 | 6.4 | 217 | Apparel |
| 87 | 
Chase |
6.3 | -9 | 56.8 | – | Financial Services |
| 88 | 
Lancome |
6.2 | 13 | 4.0 | 8,707 | Consumer Packaged Goods |
| 89 | 
Santander |
6.0 | -2 | 57.3 | 855 | Financial Services |
| 90 | 
Ericsson |
5.9 | -35 | 34.6 | – | Technology |
| 91 | 
FedEx |
5.8 | 10 | 44.3 | 424 | Transportation |
| 92 | 
Subway |
5.7 | 17 | 18.1 | – | Restaurants |
| 93 | 
ING |
5.7 | 8 | 118.7 | 722 | Financial Services |
| 94 | 
Credit Suisse |
5.7 | -9 | 42.0 | – | Financial Services |
| 95 | 
Porsche |
5.7 | 16 | 17.8 | – | Automotive |
| 96 | 
Heinz |
5.6 | 2 | 4.4 | 314 | Consumer Packaged Goods |
| 97 | 
AXA |
5.6 | 10 | 149.3 | – | Financial Services |
| 98 | 
MTV |
5.6 | -7 | 3.1 | 1,205 | Media |
| 99 | 
Burberry |
5.5 | 13 | 3.0 | – | Luxury |
| 100 | 
Estee Lauder |
5.4 | 15 | 4.4 | 2,798 | Consumer Packaged Goods |
– Courtesy of Forbes
