Facebook and Instagram to Pay Kenyan Content Creators

December 13, 2023

Meta, the parent company of Facebook, Instagram, Threads, and WhatsApp, will allow content monetization in Kenya, following fruitful discussions, President William Ruto announced yesterday.

Addressing the audience during the Jamhuri Day celebrations at Uhuru Gardens in Nairobi, Ruto mentioned that he had engaged in discussions with Meta, and the company has consented to enable content creators to monetize their content.

The President noted that Meta had conducted a pilot program involving eligible Kenyan content creators.

“I have good news for our creatives and those who imagine and produce content through Facebook and Instagram. Just yesterday, Meta committed to helping creators in Kenya earn money for crafting original content. Following a pilot programme with eligible creators in the country, Meta will be expanding monetisation opportunities and allowing more creators to earn a living doing what they love,” he said.

Kenya will now join Egypt and South Africa as the only three countries on the continent with the Facebook Creator program.

According to industry insiders, Facebook compensates content creators between Sh1,200 ($8) and Sh3,000 ($20) per 1,000 views. The average CPM (Cost Per Mile) in most African countries typically falls in the range of $8 to $10. CPM refers to the cost per 1,000 views.

This is attributed to the underdeveloped nature of the marketing industry in comparison to countries like the USA, Australia, Canada, and the UK.

Considering a base CPM of Sh1,200 ($8), most Facebook creators in the micro-influencer category, with one thousand to ten thousand followers, earn an average monthly income ranging from Sh92,000 ($600) to Sh200,000 ($1,300).

Before you can start earning through Facebook in-stream ads for video-on-demand and live videos, you need to meet specific minimum requirements on your Facebook page or profile:

Eligibility standards:

  1. You must be 18 years and above.
  2. For a private Facebook profile, you must have 5,000 followers, and for a Facebook page, you must have 10,000 followers.
  3. On your video content on your Facebook profile, you need a minimum of 60,000 total minutes viewed in the last 60 days from organic followers or 600,000 viewed minutes within the same time for a Facebook page.
  4. If you wish to monetize your Facebook profile, you must have a minimum of five live videos, or three live videos if it is a Facebook page.
  5. You must be in a country that is eligible for in-stream ads—advertisements that play on your videos before, during, or after play.

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