10 years since the fight for a dedicated internet porn high level domain started, it is finally here with us.
Florida-based ICM Registry is overseeing the top-level domain (TLD) geared for adult entertainment and reported that it is seeing nearly a million visits daily to buy .xxx website. The campaign to add .xxx to the internet started in earnest in 2000, and in March this year, 10 years and $20 million later, Internet Corporation for Assigned Names and Numbers (ICANN) approved its inclusion.

Any website that will bear .xxx will have to undergo scanning regularly from McAfee to prevent distribution of malicious files. The cost of a .xxx domain name is 10 times higher than a .com domain name. Some popular names have already been auctioned for as much as hundreds of thousands of dollars.