The Kenya Film Classification Board has once again flexed its muscles on the type of content that graces the Kenyan television screens. The board has taken action against Coca Cola’s controversial ‘Taste The Feeling’ commercial.
The commercial has reportedly caused a public outcry over offensive kissing scenes. According to KFCB boss in a statement released on Wednesday, the scenes ‘violate family values.’
The board held discussions with the management of Coca Cola Central, East & West Africa led by Country Manager-Kenya Mr. Nicholas Mruttu, and settled on having the tv commercial edited.
This was KFCB Boss, Ezekiel Mutua’s statement:
“KFCB ACTION ON COCA COLA TV ADVERT
Following discussions between the Kenya Film Classification Board and the management of Coca Cola Central, East & West Africa led by Country Manager-Kenya Mr. Nicholas Mruttu the “Taste-the-feeling” Coke TV commercial that has caused public outcry will be edited and effective tonight Wednesday 13th April 2016, there will be a new version without the offensive kissing scenes that violate family values.
I want to thank members of the public, including fb friends like Tom Japan, David Sonye, Kigondu Lawrence, Joseph Murimi and others who brought this matter to our attention. We urge Coca Cola to adhere to the Programming Code and KFCB classification guidelines and ensure that their adverts conform to our national values and morality.
The Board is investigating other other adverts, bill boards, online commercials and posters and will issue a comprehensive statement on Tuesday next week. All adverts that air within the watershed period (5am -10pm) must be suitable for family viewing. Content meant for adults whether on radio, tv or film must not be accessed by children.”
Watch the original commercial below: