Throwback PHOTO – When Safaricom Was Still Struggling

May 9, 2014
Yesterday was Throw Back Thursday (TBT), a day Instagram users dedicate to showing us old photos of themselves.
Kenya’s biggest mobile service provider Safaricom took this opportunity to remind us that it has not always been rosy.
This undated advert shows a time when Safaricom had not reached 100,000 subscribers. The person who would be the lucky 100,000th subscribers was gratefully rewarded with 5 mobile phones and Sh100,000 airtime.
Even by today’s standards, that’s a big reward.

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