SMH – Equity Bank Sends Customer to Branch to Obtain App Download Link

While most companies are using social media for customer relations to great effect, the folks at Equity bank are sleeping on the job.
A customer reached out to the financial services provider through twitter asking for the link to download Equity’s application. In response, Equity bank referred him to the nearest branch for assistance. Worse still, he was required to carry his national I.D.
Someone was definitely sleeping on the job.