According to a media release statement, the decision was reached after an in-depth assessment of each of the channels viability, including a review of the rankings and popularity.
“Unfortunately, Maisha Magic has not performed and grown as per our expectations. Overall, the channel was unable to achieve the ratings consistency we needed to sustain the business and support our continued investment,” said Patricia van Rooyen, CEO M-Net Sub-Saharan Africa. “As a result, M-Net made the carefully considered but difficult decision to cease operations of the channel. We are grateful to the Maisha Magic team, which includes M-Net East Africa Regional Director Michael Ndetei and some of the most talented and creative people in the Kenyan media industry. M-Net will endeavour to make this closure as smooth a transition as possible for them.”
As a result, M-Net will now refocus on the Maisha Magic Swahili channel. The firm also reassured Kenya’s content producers firm commitment saying, “M-Net remains firmly committed to the Kenyan market and will ensure that it continues to support film makers by showcasing their talent on other M-Net channels.”