The stars of “Pretty Little Liars” and “The Vampire Diaries” have been unveiled as the faces of a month-long global philanthropic advertising campaign powered by IPG Mediabrands.
The ‘Rafiki’ bracelets are handmade by more than 1,400 women in Kenya. The bracelets going for $10(Ksh1000) each, will help raise money for water, health care, school supplies and healthy meals in communities in Kenya, India, Ecuador, Haití, Sierra Leone, Tanzania, Nicaragua and rural China.
“I hope everyone joins me in supporting this campaign to help transform the lives of those who need it most. It’s a powerful fashion statement when you wear your passion for changing the world,” said Shay Mitchell. “I’ve had the opportunity to visit Free The Children’s partner communities in Kenya and connect with the Maasai Mamas who make these beautiful Rafiki bracelets. Seeing the impact first hand is an experience I’ll never forget.”
The campaign will run across five continents from December 26 through January 26, 2016.
Here are some photos and a video; courtesy of Me to We