Having been named as the brand ambassador of Distell Limited’s Nederburg wine a while back, word on the street has it that Afro fusion singer Eric Wainaina is a million shillings richer.
According to reliable sources, the Nchi ya Kitu Kidogo hitmaker pocketed the million shillings for the 6 month endorsement deal.
The deal will see the singer feature in advertisements and make appearances at Nederburg-sponsored events in addition to promoting the brand at his events.
Eric expressed his delight at the deal saying,
“As a lover of fine wines I’m pleased to be partnering with Nederburg, and look forward to marrying the mastery brought out by the brand and my personal brand. They are a natural fit. I’m excited about being a part of defining Kenya’s growing wine culture It provides great opportunities to experiment and learn about good wine.”
According to Distell general manager for North East Africa, Richard Lord, they chose Eric because he “stands for, including mastery of craft, distinction, uniqueness and sophistication.”