wyreAfrica’s largest music streaming app Mziiki has unveiled reggae artiste Wyre as brand partner. Wyre joins high flying Bongo star Diamond Platnumz.

Wyre will now be the face of the brand in Kenya.

“Mziiki is a cool place for people to find new music and enjoy music from their favourite artists. It’s very exciting to be a part of the Mziiki movement,” said Wyre.

The app which is available on Blackberry, iOS and Android mobile devices offers music-lovers an easy way to access new music anytime, anywhere.

According to Arun Nagar, CEO of Spice VAS Digital, the developers of Mziiki, the app offers artists a great way to expand their fan-base.

“Because Mziiki is easy to use, and boasts a large array of African and international music, artists get the opportunity to expand their fan base and get their music out there while minimizing piracy. Mziiki allows users to explore new genres and artists that they haven’t heard before. We’re happy to have Wyre, who is one of Kenya’s top and most renowned artists, join Mziiki as a Brand Partner. We know his fan-base appreciates the partnership – with Mziiki, we have brought Wyre closer to his fans.” he said.

The app was first launched in May 2014 and has hundreds of exclusively licensed African artists. A web and tablet version for Mziiki is currently under development and is expected to be released this month.