Nairobi News was launched by the Nation Media Group a few months after The Nairobian of the Standard Group was launched. The two newspapers were out to cater to the same target market. According to sources, competition among the two bigwigs was so stiff that Nairobi News was unable to continue operations due to reduced sales and advertisements. Yesterday’s issue was the last, and the paper joins the growing list of NMG experiments that have not worked out. Among them are Daily Metro and Sporton.
Standard was also recently forced to discontinue The County Weekly for the same reasons as NMG in Nairobi News case.
This was the statement Nation Media released yesterday.
Today, May 21, 2014, we say farewell to you, dear reader.
This is the last issue of the newspaper which you have come to love. It’s the final, emotional step in our short but action packed life. Good ideas are driven by inspiration, but their ultimate survival is determined by business. Our brave efforts at breaking new ground in Kenyan journalism have foundered on the rocks of crippling economic times.
Little advertising and slow sales growth at a time of rising costs made Nairobi News survival impossible.
November 20 last year seems like only yesterday. Such has been our whirlwind life of enterprising journalism – improbable exposes, dramatic pictures and a refreshing menu of human interest features telling you the story of the city.
With our captivating blend of simple writing and bold headlines, we reached out to the ordinary Nairobi resident. We spoke to ordinary housewives and adventurous teenagers, and we brought new energy into the reading choice of Nairobians proud of their home city.
Thank you for standing by us and keeping the faith. So long, we are gone but Nairobi lives forever.
For the longest period now, Standard has continued to beat Nation in the gossip department. While the former throws all caution to the wind when reporting, their Kimathi Street counterparts tend to be more careful. The latest issue of the Nairobian is testament. Rape allegations against a sitting senator; something that can never happen at Nation.
Standard’s carefree nature also perhaps explains why their Pulse magazine pullout is popular, unlike Nation’s Zuqka.