On Thursday last week, Easy FM re-branded to Nation FM. This was highly anticipated, but not many knew the re-brand would entail getting back to its original name.
Even before the week was done, the station was getting under fire for their new logo. The logo has been taunted as un-creative and even plagiarized. Different people weighed in on the logo some even branding it a ‘lift-off’ from a design picked up from the web.
Here’s a side-by-side comparison between the Nation FM logo and an image from Shutterstock.
Perhaps they paid for it, but NMG has a Sh4 billion war chest. They can afford a better designer.
Here are some tweets.
— eL-GIGGSy (@ElvisLewela) May 15, 2014
— olet (@art19xx) May 15, 2014
Niaje Mzito @VinieO that Rebranding thing from Easy Fm to Nation Fm was a cool idea but it came with a Dull LOGO.
— Certfied IDLER (@Kvaati) May 15, 2014
Are we going to sit here and assume that Nation FM didn’t copy paste a logo?
— ♡ Jill Njoroge ♡ (@Jillkui) May 16, 2014
Easy Fm relaunching back to Nation Fm is a show of despair not to mention lack of ideas + The logo does even not rescue the situation.
— Jacque Njeri (@Fruit_junkie) May 16, 2014
It started with the NSE logo, then the Madison Insurance one and now the Nation FM.
— Maromatin ™ (@martoh_) May 16, 2014
I’m happy for them or whatever but how lazy is the Nation FM logo though?
— Panda In Space (@PandaInSpace_) May 17, 2014