As technological advancement changed major aspects of businesses, traditional marketing techniques had to evolve as well. Thus, leading the way for digital marketing to be the most prominent form of marketing.
Digital marketers are one of the most sought after professionals today. There is a cut-throat competition to get a respectable gig.
The only way you can succeed is by creating a digital marketing resume that can impress the recruiter.
To help you out with the task, we have come up with a guide packed with 5 essentials in a digital marketing resume:
The professional experience section
This section works as a conduit to deliver your expertise to the recruiter. Hence having an ill-formatted professional experience section can ruin your chances of getting shortlisted.
In this section, you need to include all your work profiles with your key accomplishments, and points that are relevant to your target profile.
Here is how you can write this section:
* Correct verb usage: Incorporate the usage of action verbs in your resume as it will help showcase your expertise. Further, make sure the verb form is correct for the timeline of your work profile. For example, while you should use past tense for all your past profiles, you should only be using the present participle to write points for your current profile/projects.
* One-liner statements: Your resume should not have any paragraph (except the professional summary). You need to improve the readability of your resume and you can do that by curating one-liner points. Even if there are points that cannot be restricted to one-lines, you can reconstruct them and make sub-bullets for the exceeding part.
Showcase your skills
The recruiter should not have to meticulously read your resume to gain insight into your expertise.
Your skills should be readable at a glance.
Be it kickstarting a social media campaign or a bid to improve the brand’s presence, all these skills need to be reflected in your digital marketing resume effectively.
Adhere to the following methods for showcasing your digital marketing skills in your resume:
* Bucketing & Highlight: Would you be interested in reading an essay if it did not have proper subheadings for each section?
The same rule applies to the resume. Assigning subheadings and highlighting important words helps to improve its readability.
As a resume is achievements based, you need to avoid including instances of roles and responsibilities. Club points that are relevant under subheadings that bring forth your expertise. Some of the examples of such headings can be SEO Marketing & Brand Management, Email Marketing & Content Strategy, etc.
Further, highlight important words and figures to showcase your contribution.
* Key skills section: As recruiters spend about 6 seconds, you need to create a designated section just for your skills so that they are at one place where the recruiter can judge your competencies. You need to include all the tools and methodologies you use under the ‘technical skills’ section.
Write a professional summary
A professional summary should resonate with your key achievements and work experience. Further, you need to make sure that you are including sentences that are relevant to your target profile.
Here is an example of a professional summary:
4+ years experienced Certified Digital Marketing Professional with a prolific record of leveraging digital marketing initiatives to achieve business objectives. Adept at utilizing SEO techniques to improve brand positioning, and creating social media campaigns to generate leads and forge strategic alliances.
Tip: Write an objective statement if you are an entry-level professional. Also, rather than focusing on personality traits, focus on points that can be beneficial to the company you are applying for.
Make a job-specific resume
Just crafting a resume with aesthetics of professional experience and achievements is not going to cut it. You need to optimize your resume by incorporating the keywords that are relevant to your target profile.
Further, most companies deploy resume screening software like ATS, to shortlist the resumes based on a set of keywords. Hence, it becomes really important to include the same in your resume.
So how do you make your resume job-specific?
Meticulously read the job description to choose keywords and incorporate them throughout your resume across different sections.
Additionally, you can use a professional network platform like LinkedIn, to search for the company’s existing employees and modify your resume as per their skills/expertise.
Optimize the profile title
Your profile title should ideally convey your field and level of proficiency. Further, you can modify it to match the target profile.
The idea is that it should resonate with the job requirements because most professionals name it as “resume” or “curriculum vitae”.
Further, you need to make sure that whatever you write you must be able to substantiate it. Let’s say you have 3 months of experience and you write your profile title as “marketing expert”, it is not going to cut it.
Here are some examples of a profile title:
Certified Digital Marketing Professional
Brand Manager & SEO Executive
Content Strategist & Search Engine Marketer
As a digital marketing professional, you leverage keywords and provide the audience what they are looking for. You need to apply the same technique when it comes to your resume. Think of a recruiter as a search engine who is scanning your resume for important keywords and relevant content. If you fail to provide it to them, your resume will not make it to the top of the search results.