A lot has been said about the state of the Kenyan music industry with regard to local acts not getting enough airplay on radio or TV.

Kenyan music acts have mostly been up in arms against media stakeholders for giving local content the cold shoulder.

On the other hand, media personalities and DJs argue that local content is wanting and therefore, artistes just need to work harder and release content worthy of airplay.

As the debate rages on, veteran Kenyan rapper Abbas Doobeez has also joined the conversation and spoken like a true veteran of the game.

Abbas, who is now based in Malta Island, spared some advice to Kenyan artistes on how to manoeuvre through the tough music industry.

According to Abbas, one big hit is enough to propel an artiste’s career to greater heights.

“If a certain presenter/Dj is not playing ur music as an artist….just drop one track that will leave no reasonable doubt….radio-friendly beat, simple clever catchy hook(make it creative…not sloppy) and 3 killer verses throw in a nice repetitive chant….BOOM!!🤷‍♂️. when it’s a GOOD CERTIFIED HIT all radio stations will have no choice but to play it,” wrote Abbas on social media.

He added: “Once u have a headliner song that makes ur brand a house hold name then drop ur album which has ur other songs that are also good but not commercial(for example). Copy paste that sequence and keep doing it… That’s how u pimp the industry to work 4 u and not the other way round!!!”

The former K-South rapper also noted that the issue of royalties needs to be addressed. It will be remembered that a few years ago, Abbas claimed that he was paid Sh89  in royalties.

“Another Issue that needs to be directly tackled is Royalties. Do u know how much money is being stolen right under our noses that actually belongs to the artists??? Expose these pple!!!!why is the Secretary of “a royalty collecting organisation” pushing a benz while the artist(who employed her/him) is taking the Uber to go collect their royalties from that same secretary?” wondered Abbas on Instagram.

 

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1st…a big shout out to all presenters and Djz who play/have been playing Kenyan music coz they believe in their own!! 👊👊 #Respct the conversation is about those who are simply not doing their jobs.2 you artists This is very simple fam…if a certain presenter/Dj is not playing ur music as an artist….just drop one track that will leave no reasonable doubt….radio friendly beat, simple clever catchy hook(make it creative…not sloppy) and 3 killer verses throw in a nice repetitive chant….BOOM!!🤷‍♂️. wen it’s a GOOD CERTIFIED HIT all radio stations will have no choice but to play it. Once u have a headliner song that makes ur brand a house hold name then drop ur album which has ur other songs that are also good but not commercial(for exmple). Copy paste that sequence and keep doing it… That’s how u pimp the industry to work 4 u and not the other way round!!! #Facts I cant put a limit to individual’s creativity so I can’t sit here and tell musicians how to make music …thats not my place or anyone’s. But, at the end of the day …not all listeners are the same so u will realise as an artist you have to experiment in order to find the right sound if u want to hack a wider audience. Hip Hop (respectively)blends with any genre, so….Rappers pls don’t be scared to experiment with other beats….it doesn’t harm ur ego it only proves that you are well rounded and versatile!!! Just my opinion/advice.🤔✌SIDE NOTE;Another Issue that needs to be directly tackled is Royalties.Do u know how much money is being stolen right under our noses that actually belongs to the artists??? Expose these pple!!!!why is the the Secretary of “a royalty collecting organisation” pushing a benz while the artist(who employed her/him) is taking the Uber to go collect their royalties from that same secretary🤔🤔?? thought iv e seen STRANGER THINGS but this industry been UPSIDE DOWN Like a DEMI GOD!! 👽 #MulikaMwiziTujengeNchi #ContentMatters #DontBeLazy #PlayKenyanMusic 🇰🇪🇰🇪🇰🇪

A post shared by Abbas Kubaff (@abbasdoobeez) on