Lily Asigo, the wife of Genge music veteran Jua Cali, has come out of her shell and ventured boldly into the lucrative and competitive cosmetics industry.

The mother of three has launched her own makeup brand, Asigo Beauty, which stocks a wide range of eyelashes for women and has already hit the market.

Speaking with Nairobi News on Tuesday, Lily said she hopes to soon expand her operations by releasing her collection of varied makeup colour pallet for the African woman.

“Beauty has always been a passion of mine and I am excited on this step that I have taken. As many may know I have always been the one who does my husband’s makeup whenever he goes for interviews or when he shoots the video to a new song,” said Ms Asigo.

She expects to expand the business early next year.

“I have started with lashes first and by early next year I would have launched my makeup collection. I believe it is time the Kenyan woman should get something that is from their own who understands the difficulties a Kenyan woman goes through when it comes to making the right choice in makeup,” she said.