Kenya Breweries Limited (KBL) on Monday launched the second edition of the successful Jijenge na Ka-Quarter promotion.
The promotion will again see consumers of selected KBL spirits brands stand the chance to win a quarter acre of land each through this unique value proposition.
The first season of the national consumer promotion that ran from July to October 2017 had the highest recorded participation numbers for any KBL spirits promotion to date showing the promotion’s impact and resonance with the consumer.
Speaking on the launch of Jijenge Na Kaquarter 2, KBL’s Managing Director, Jane Karuku said the company is excited about the forthcoming season buoyed by the positive consumer feedback in the previous campaign. She said the promotion would offer yet another opportunity for consumers to engage with their brands of choice in an impactful manner with a prize that is aligned to their needs and aspirations.
“We embark on a new season of the Jijenge na Kaquarter national consumer promotion that will present yet another opportunity to connect with our consumers and celebrate their continued support over the years.
She added: “The first season registered the highest participation of any spirits campaign from KBL, demonstrating inventiveness and impact. We anticipate an even higher turnout this time around that will mean increased value for our consumers. We aim to continue innovating not only in our product offering, but also in how we engage with consumers.”.
The brands participating in this season of the promotion include; Kenya Cane Original, Coconut and the new Kenya Cane Citrus Fusion, Chrome Vodka, Orijin Herbal Spirit, Triple Ace Vodka, Kane Extra, Popov Vodka and Jebel Special.
The promotion will again see 10 lucky consumers become land winners further showcasing KBL’s continued commitment to enhancing the consumer experience signified by this promotional campaign investment.
To stand a chance of winning, consumers needed to purchase a 250ml bottle of any of the seven spirit brands; then send the unique code on the bottle via SMS to 21450.