Business Insider – Each year, research company Kantar Worldpanel launches its Brand Footprint study, a global report in which it ranks the top 50 brands in the FMCG space.

The ranking is based on how many households around the world are buying each brand and how often, a metric Kantar Worldpanel calls “Consumer Reach Points.”

The analysis covers 300 billion shopper decisions across 74% of the world’s population and 15,000 brands in 44 countries.

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Here are the top 10 brands in its latest ranking: 

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10. Dove — owned by Unilever, Dove ranks third in the report’s top 10 health and beauty brands and it was among the top five growing brands in Latin America. It added 31 million households compared to the last year’s report.

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