Loyal iPhone users are collectively referred to as iSheep.
Brand loyalty has made them blind to rival phones that have superior features. While every major phone maker was producing a phone with a big screen, the iPhone was still stuck to the small screen. Its users complained, and yet they still paid an arm and a leg for the next iPhone.
Just to cement the iSheep or iFool tag, TV host Jimmy Kimmel went to the street and tricked iPhone users into believing the iPhone model they were using was in fact the new iPhone 7.
A mere cleaning and change of case was enough to trick them, with some of the iSheep flock commenting how the phone felt brighter and lighter and faster.
Two of them were offered the ‘new iPhone 7’ for $50, which they gladly paid.