joeCandy ‘n’ Candy Records Boss Joe Kariuki is once again on a new venture.

The wealthy businessman, who has investments in the music, mining and airline sectors, has now entered into the media industry.

He has launched a Nairobi-based multimedia firm called Candy Empire Media.

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The entity consists of a TV station (Candy Empire TV), radio station (Candy Empire FM) and a blog called ‘The Evening Post.’

According to the multimillionaire, the heavy investment in the company is aimed “purposely” at bridging the “huge” gap between artistes and the Kenyan mainstream media.

“We have so many artistes and other numerously talented people in the society, who still have no proper, or no access, to the mainstream media,” he told Word Is in a phone interview.

“These talents need exposure in order to be appreciated by people elsewhere in the world.

He adds: “We’ve had allegations of artistes having to pay hefty bribes to media personalities in order for their works to be broadcast or published.

“Our aim is to bring a paradigm shift to that. We want to revolutionise the entertainment industry in Kenya.”

The television station was the first to go live this week.

Mr Kariuki also harbors political ambitions. Last year he announced that he will be vying for the Lang’ata parliamentary seat in 2017.