That’s the question Kenyans have been left asking after the betting company became the new shirt sponsors for English Premier League side Hull City.
Hull City made the announcement on social media, proclaiming the deal ‘the most lucrative’ in the club’s 112 year history.
“We are delighted to announce and welcome SportPesa as our official sponsor.
SportPesa have signed a three-year deal and will have their company logo on all shirts for the 2016/17, 2017/18 and 2018/19 seasons
The new sponsorship deal is the most lucrative in the Club’s proud 112-year history”
Simon King, Commercial Manager at Hull City Tigers, said: “We are delighted to form a three-year partnership with SportPesa.
“SportPesa are so much more than a betting brand, this is a company with a huge footprint across grassroots sport in Kenya, as well as the rest of Africa.
“The deal is by far the largest in our history and a sign of our ambition to grow our Club and become a household name in our sport globally.”
The shirt sponsorship is the first step in the company’s global expansion, starting with the UK where it is now available.
Sportpesa will also expand into other African countries later this year.
Ronald Karauri, Chief Executive Officer of SportPesa, said: “This is a big milestone for SportPesa as it marks the scaling of a Kenyan brand into the global market. The SportPesa platform will now be available in the United Kingdom and later in the year present in several African countries. One year from now we will have presence in at least four continents.”
“Even as a global brand, staying consistent with our core values that center around grassroots sport and community development will replicate the success SportPesa has enjoyed in Kenya.”
“Part of our deal will see The Tigers be the first English Premier League team ever to come to Kenya to play a select side as part of our campaign towards having Kenya compete in the World Cup for the first time in 2022.”
Sportpesa also has a sponsorship agreement with Arsenal, as well as several Kenya Premier League clubs.
Source – Policy.co.ke