larrIt appears the exchange of words pitting Larry Madowo against KFCB Boss Ezekiel Mutua is far from over. The NTV journalist has now launched a vicious attack on Mr. Mutua with a hard hitting article on his Daily Nation column.

According to Larry, the controversial boss is a classic narcissist who is using his job as an ‘opportunity to extend his personal brand.’ The attack has stemmed from a recent ban by the board on Coca Cola’s ‘Taste The Feeling’ commercial. According to the KFCB CEO, a kissing scene in the ad was offensive and violated family values.

“Ezekiel Mutua is one person who puzzles me. He has taken his job as boss of the Kenya Film Classification Board (KFCB) as an opportunity to extend his personal brand.

Yet every time he opens his mouth to make a statement, most sensible people cover their faces with their hands in utter embarrassment. He often appears to be passing off outdated ideas with the conviction of a priest and the naivety of a three-year-old.” Larry Madowo writes.

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He went on to refer to Mr. Mutua as ‘a shameless, agile, self-promoter’ who uses KFCB’s Facebook page as a personal diary.

“A casual look at the board’s Facebook page reveals the shameless, agile self-promoter that its CEO is. Before his arrival last October, it was a pretty standard page, with periodic updates on the ratings for movies and almost nothing else.”

“Since the former information secretary took over, the official account has become something of a personal diary of what he is up to and who he meets,” the article titled ‘Who will save us from the KFCB CEO?’ reads in part.

Last week, the two were involved in another online spat after Larry Madowo and The Trend panelist discussed the CEO’s facebook post about being blessed as he flew as the only VIP passenger in a Kenya Airways flight.

Ezekiel hit out at Larry saying,

“Talking of praising God in Business Class and VIP lounges, let me give Larry Madowo and his panel of experts more evidence: this was during the Kibaki regime, just before the 2013 general election that brought the Jubilee government to power. The then President Mwai Kibaki entrusted me and the former minister for Cooperative Development Joe Nyagah with his plane. Joe and I had been sent by Kibaki with a goodwill message to five Presidents in the region. We were nearing the 2013 general election and our neighbours were afraid that there could be a post election violence in Kenya and that that could affect the flow of goods to those countries. The President sent “his trusted men” to assure our neighbours that Kenya had put mechanisms in place to avert the 2007/8 like PEV, that the elections would be peaceful and that they would continue to get uninterrupted services through the port of Mombasa and our roads across the borders. So there we were flying from one capital to another and holding serious meetings with Heads of State. So Larry Madowo I am not seeing these things at KFCB. I have been to White House, I have visited nearly all the major capitals of the world and I have used nearly all major airlines on business and even first class. NOW SHOULD A BOY FROM A VILLAGE IN MWALA NOT PRAISE GOD FOR ALL THIS?”