Ipsos Poll: Safaricom is Kenya’s Most Influential Brand (Full List)

March 24, 2016
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safSafaricom has been ranked the most influential brand in Kenya in a survey conducted by research firm Ipsos.
A total of 100 brands were evaluated and ranked across 21 countries in the world, with Kenya and Nigeria being the only African countries.
Mpesa, owned by Safaricom, was evaluated separately from its mother company and still ranked number 2.
SK Macharia’s Citizen TV and Radio Citizen were the only media properties in the top 10, appearing at position 3 and 4 respectively.
Here are the 10 companies on the list.
10. Equity Bank
9. Kenya Power
8. Ariel washing detergent
7. Omo
6. Facebook
5. Colgate
4. Radio Citizen
3. Citizen TV
2. M-Pesa
1. Safaricom

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