Last month, Indomie Kenya held a Facebook campaign dubbed #MyHeroes, running from 14 – 19 October. Its objective was to usher in Mashujaa Day by having Indomie’s Facebook audience nominate their own everyday heroes who are in essence ordinary people doing extraordinary things for the good of others.
It is basically a CSR campaign to appreciate unsung heroes.
The 6 day campaign received over 100 responses daily, with the audience nominating family members, neighbours, and even people they’ve never met.
Indomie announced the selected 10 heroes and their nominators in the beginning of November, and has travelled all over the country since then, to meet and interview them and their nominators, as well as give them gifts in person.
The Heroes’ videos are already live on Indomie’s YouTube page.
Here’s one video of Shirleen Kalunde – nominated for her passion for helping children in an orphanage.
Watch the rest of the videos on This Link.
In brief, here’s a list of the heroes and their nominators.
1. Shirleen Kalunde of Kibwezi who volunteers at an orphanage called Tumaini Children’s Home in her hometown. Her Nominator is Fredrick Kimithi from Kitui
2. Priscilla Musau, Founder of Community Based Organization (CBO) called Balm of Hope in Eldoret,support group for cancer patients who are less fortunate. Her Nominator is Rose Malemba from Rongai,her niece
3. Joseph Mwengea, a co-founder and Director of education focused NGO called Kenya Keys, positions he occupy as a volunteer, aside from being a high school principal at a school in Taru, Kwale County. His Nominator is his former pupil in Kisii, Symon Tokali
4 Kezia Mwaura, founder of an orphanage in Gatanga called Gatanga Furaha Children’s Home. It was her own son, Ryan Marvin who had nominated Kezia as his hero
5. Bryan Graff Jnr, founder of Matwana Matatu Culture in Nairobi which is a movement that campaigns for matatus(Kenya’s public transport) livelihoods. Nominator is Eve Muriuki of Nairobi
6. Biko Simiyu of Kibera, Nairobi who is the founder of Slumphotography, a photography documentation initiative of slum life and sharing it on social media to raise awareness of the positive side of slum life. Biko’s Nominator is his own friend, Isaac Kilonzo of Nairobi
7. Jane Anyango of Wathorego, Kisumu who voluntarily sews uniforms for poor school children who cannot afford to buy uniforms. Nominator is her own daughter, Martha Chiaga who is based in Nairobi
8. Brian Ochieng Odhiambo from Nairobi, a young paramedic who was featured in Kenya’s Daily nation for going the extra mile for tending to an injured patient for 18 hours. His Nominator is Kelvin Nyabuti whom Brian has never met before the competition
9. Ruben Amutala from Kawangware who is a primary school principal who volunteers his time picking trash and building a canal in front of his school so trash won’t pile up and cause flood that endanger his neighbourhood. His Nominator is neighbour, Livingstone Omari
10. Mama Titi Zainab is a landlady in Kibera who turns her home into a safe house for neglected and vulnerable children and abused women. Her Nominator is her own tenant, Dorine Awinja
Remember to keep up with more of this on Indomie’s social media pages via this links.