His TV commercial, dubbed ‘The Taste of Legends’, was launched on Tuesday night at Serena Hotel, the same time the company unveiled the new bottle.
The advert opens in a pub, with Jeff ordering one more. And then with perfect camera timing, he starts describing how a legend is made, appropriately using his trademark, legendary, deep voice.
“How is a legend made? It is made by making the right choice for a start. It is made by going where others don’t, to find the finest. A legend doesn’t appear overnight. It comes from being bold enough to give things time when others may not. A legend is crafted, considered and Is only a legend once it is complete. It is many things coming together to create character, depth and well, a legend….” The few multi-million shillings words uttered by Jeff, fitting perfectly into a 1 minute TV commercial.