More and more Kenyan companies are embracing social media as an effective means of customer service.

The latest entrant on the scene is tissue and hygiene products maker, Fay. Through its twitter handle, @FaytissuesKe, was on hand to condole Arsenal fans after their team’s elimination from the Champions League.

The Gunners despite putting in a dominant display and winning 2-0, were eliminated on away goals rule.

Fay Tissues Kenya handlers tweeted:

 

They even rubbed it in on the face of a popular KOT