The entrepreneur recently acquired a light aircraft and opened an operations office at Wilson Airport. The business venture has been christened Candy Air
“For now I have one aircraft which offers chartered flight services for passengers and cargo around Africa. As we speak the plane is with a client in Chad. The record label didn’t come through the way it had been intended to and that’s why I am diversifying into these other sectors,” he revealed.
“Aviation business is often perceived as an exclusive privilege for the wealthy. Candy Air is here to overturn this misconception,” He added.
Besides venturing into the aviation industry, Joe has also invested in a multi-million mining venture in the Taita Taveta basin. He is also about to unveil a social media platform called TwinTalk.