Larry Madowo has joined the Ice Bucket craze.

The bubbly NTV presenter accepted the challenge after getting nominations from several people. However, unlike everyone else, he decided not to direct his money to the ALS. He instead went for a local charity choosing the First Lady led ‘Beyond Zero’ campaign, whose aim is to improve the conditions expectant mothers give birth in.

Larry nominated Safaricom CEO Bob Collymore, Comedian Churchill and his frenemy Jeff Koinange to follow suit.

Watch the video below.