American-based ice cream parlor chain, Cold Stone Creamery is the latest Western retailer looking to set up base in Kenya with its first store set to open in Nairobi by the end of next month.
The popular US Chain is entering the local market through a 10-year franchise deal with Om Nom Nom Mauritius Ltd, a firm that also operates in the East Africa region. Cold Stone said its debut Nairobi branch is among seven it plans to open over the next five years.
“Om Nom Nom already conducts business in the Nairobi market and their in-market knowledge is priceless. Cold Stone Creamery will be the first of its kind in the Kenya market. We are extremely excited about expanding into East Africa,” said Eddy Jimenez, senior vice president of international operations and development at Kahala Brands, Cold Stone’s parent company.
“It’s about making great memories for our customers and we are delighted to become part of the Cold Stone Creamery family and feel the brand and its fun; unique customer experience is a perfect fit for the East African market,” said Roseanne Owiti, district manager for the Cold Stone Creamery brand in Kenya.
Cold Stone follows up on the likes of Subway and KFC that have expanded to the Kenyan market, equally attracted by the growing middle class.
Additional reporting by Business Daily