The much anticipated mega collabo by African greats in the music industry is finally out. Through MultiChoice Africa, six big artists: Nigerian sensation Davido, Bongo Flava artist Diamond Platnumz, Ghanaian hip-hop juggernaut Sarkodie, Eminado singer Tiwa Savage, upcoming Nigerian/Ghanaian talent Lola Rae, and finally South African band Mi Casa came up with the song to celebrate Africa’s positivity, successes and the ability to tell the African story by Africans.
The campaign dubbed “Africa Rising” was launched in Mauritius on Tuesday with hundreds of guests and journalists from across Africa and Europe.
At a dinner hosted by the MultiChoice Africa CEO Nico Meyer, the campaign was officially launched with great performances from across the continent and crowned by the unveiling of the music video for the “Africa Rising” song.
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