‘Nishike’ by the ace boy band Sauti Sol sent shockwaves and quite an uproar in the music fraternity and the corporate world too. It was the first highly sensual music video to be produced in Kenya.
The video characterized by scantily dressed video vixens and the band flaunting oily abs was deemed too hot to represent corporate’s brands.
However, this did not cow the band but rather made an expression that they had no regrets over the ‘hot’ video. The issue trended much on twitter and made to NTV’s the trend where Larry , Nation’s Columnist Phillip Mwaniki, Nation F.M presenters Anto and Ciku Muriuki discussed the consequences of releasing the ‘steamy’ video.
Phillip had this to say, ‘we can’t blame the corporate world for doing what they do best, for just saying no to it because they used to say yes before so clearly they have their own standards and their own audience and the standards have to be maintained’
Adding that “I am sure that there are other corporate sponsors who can take them up.” Since Kenyan corporates tend to be very conservative.
On the other hand, Anto was of the idea that, Sauti Sol had to push the envelope on the other side of the table so as to remain relevant in the highly competitive music industry.