Mr. Kinyua Gichuhi, the man behind the venture, relaunched the shoe shiners early this year. The entity fizzled out after its initial launch in 2007 due to what he terms “wrong business footing”. Presently, they are in 10 locations in Nairobi, but he hopes to expand to other counties.
The digital shoe-shiner is a large contraption that accepts Sh10 coins through a slot. The machine, placed strategically on the lower end of the stand, brushes and rolls systematically as you position your shoe. At the moment, the technology only works for black and brown leather shoes.
Mr Gichuhi has pumped over Sh4 million into the venture and the hustle is paying off because his business model is marketing and advertising, and not simply shoe shining.
“We aim to introduce marketing and communication concepts that are unique. Concepts that leave a lasting impression on the target audience and guarantee a wow effect,” Mr Gichuhi.
Additional reporting by Nation