Celebrities and socialites have been majorly used to promote and advertise various brands. Eric Omondi for example is the face of OLX while Anne Kansiime is promoting Old Mutual. Other celebrities who have been endorsed to promote brands include: Papa Shirandula in the GOtv ad, Teacher Wanjiku for Airtel and Celina of Mother-In-Law for Harpic.
Most of the celebrities are endorsed for family friendly advertising. Condom brand 69 has certainly taken things to another level.
The brand is allegedly out for mainstream celebrities to feature in their adverts, the peculiar part being that they are targeting gospel artistes. It’s alleged that they have contacted gospel artiste Hey-Z and gospel event organizer Brian Noah who have not declined nor accepted the offer.