Before the official MAMA ceremony, which will be held at the International Convention Center in South Africa, music lovers will be treated to build up shows dubbed ‘the road to MAMAs.’
In Kenya, the shows will be held in Nairobi in April and May this year. They will see performances by all the artists nominated in the awards and a few local artists.
During the main event, artists will be recognised in thirteen different award categories including Best Male, Best Female and Best New Act. This year, three new “lifestyle” awards will be added to the music categories, including the “MAMA Leadership Award” and “Personality of the Year”. A special award, “Transform Today by Absolut” will celebrate the power of young individuals to transform the image of Africa through their creativity and vision.
MAMAs will be aired live on MTV Base (DStv Channel 322), MTV (DStv Channel 130) and other partner channels around the continent.